So far, the hotel industry has gone through hundreds of years. What has evolved synchronously with it is the "supplies" in the hotel space - bedding, room appliances, toiletries... These large and small objects with more or less sense of existence have been integrated into the hotel's sense of space and experience. With the passage of time, they are becoming more and more mature and give birth to a more contemporary value embodiment.

If the "evolution" of the hotel supplies industry in the last five years lies in the grasp of the scientific and technological era, in the next five years, it is bound to explore more new paths in the great changes of the industry in the post epidemic era. Here, together with Xiaobian, follow the three future directions of hotel suppliers.

No.1 trend 1: Branding

According to the in-depth investigation and development trend forecast report of hotel supplies industry from 2020 to 2025 issued by China Research Institute, the output scale of hotel supplies industry has achieved a leap of 1.6 trillion to 1.93 trillion from 2016 to 2019, and the market is growing day by day. Contrary to this, many hotel supplies enterprises are still in the stage of insufficient research and development, serious homogenization, lack of characteristics No brand dilemma dominated by price competition.

Hotel suppliers embark on branding, which is a road without accidents. The times and market have already paved the background for it.

On the one hand, the rise of boutique hotels and B & B expands the development space of the industry. With the improvement of consumers' expectations for accommodation experience, boutique hotels are more and more favored by investors and consumers. In recent 5 years, the growth rate of boutique hotels has remained above 10%, and the brand influence is also improving.

In addition to boutique hotels, B & B also shows a trend of rapid rise. The design requirements of boutique hotels and B & B are different from traditional hotels. It requires that hotel supplies can perfectly fit the unique design style of the hotel (B & B), so as to create more different types of product needs for the hotel supplies industry and expand the development space of the industry. The more refined, exquisite and distinctive products are favored by travelers, but these stylized products naturally can not participate in the price war of hotel products, but integrate functions and quality to create an exclusive brand, so as to occupy the mental highland of the market, hotels and consumers with higher brand value.

On the other hand, it is the rapid development stage of medium and high-end hotels. At present, the proportion of luxury, medium and high-end and economy hotels in China's hotel industry is about 8%, 27% and 65%, of which the domestic hotel market is dominated by low-end economy hotels. The mature hotel market in Europe and the United States and other developed countries usually presents an "olive" structure with small on both sides and large in the middle. At present, the proportion of luxury, medium and high-end and economic hotel industry in Europe and the United States is about 20%, 50% and 30%. In the future, the structural layout of China's hotel industry will be close to that of developed countries such as Europe and the United States, showing the characteristics of medium and high-end hotels as the main body.

Medium and high-end hotels have also gradually moved away from the old concept of "pragmatism" in the past, and turned to be infinitely close to the utilization of hotel supplies by high luxury hotels - highlighting Hotel taste with items with a sense of design and unique style.

It is undeniable that many hotel supplies do have their "brands", but these brands are more like hastily written names. They lack connotation behind them, do not have a good copy to introduce themselves, and do not have a culture that can go through time. Therefore, only those hotel supplies that have been brand built and express their own values in a more orderly manner can have the ability to convey their understanding of the times and the concept of lifestyle and win the opportunity of the times.

When the hotel supplies are on the brand road, it will naturally be found that the valuable hotel supplies brand has its own brand effect. What's more, the "breaking power" brought by the high-quality brand makes the influence of hotel supplies no longer limited to the hotel industry, but become a brand with a sense of ceremony in the lives of consumers. Obviously, valuable hotel supplies have become a "luxury" integrated into hotel space and culture.

No.2 trend 2: customization

Today's hotel supplies are often deeply excavated in texture and experience, which secretly coincides with the rising young generation of consumers' pursuit of personalization. According to the report on the top 10 global consumption trends in 2020 by Euromonitor, a global market research company, more and more young people begin to recognize diversified aesthetics and pursue customized experience. In the face of these increasingly picky new consumers, the beauty customized by the supplier brand for the hotel temperament is becoming a powerful weapon for the hotel to occupy a place in the industry.

In addition to the competition for contemporary new customers, the fierce competition in the hotel industry has entered the era of brand value competition from price competition and quality competition. Customized hotel supplies are also an important part of building hotel brand value.

The creation of brand exclusive tonality has become the key. For those hotel brands that can leave us a deep impression, their choice of hotel supplies must be closely related to their own brand temperament.

The creation of brand exclusive tonality has become the key. For those hotel brands that can impress us, their choice of hotel supplies must be closely related to their own brand temperament. In addition, hotels in the past may be the same. Today's more professional and standardized hotels, whether economic, mid-range and high luxury, are committed to brand upgrading, Guided by the brand concept, create exclusive brand color, brand logo and brand products, and walk out of the road of differentiation.

On the basis of keeping the mainstream market unchanged, hotel supplies continue to introduce new popular elements and concepts that are in line with the hotel brand, guide the characteristic road of the hotel to go more smoothly, and at the same time, with the help of the personalized development trend of the hotel, drive the hotel supplies market to develop in the direction of specialization and personalization.

Under the dual needs of consumers and hotels, more and more hotels have started the road of "exclusive customization" and cooperated with product suppliers to create quite small and stylish items. The customization trend of hotel supplies has become inevitable.

No.3 trend 3: Science and technology compatibility

On the road of pursuing aesthetic art of hotel supplies, we are catching up with the great wave of science and technology. What we are facing is the third stage of digitization of the hotel industry with "science and art compatibility". Hotels and suppliers need to look at the creation of science and technology from a new perspective.

On the one hand, the future hotel industry must be closely integrated with science and technology, which is a general trend in the future, rather than the highlight of the hotel. Therefore, hotel science and technology supplies such as intelligent robot, induction lamp and voice controlled TV can not be regarded as the "science and technology glory" and product highlights of the hotel, but should be regarded as selective "necessities" in the hotel life field.

On the other hand, we do not need to separate science and technology from aesthetics. Science and technology do not necessarily have to be exaggerated, and aesthetic art can not only be displayed in traditional appearance. On the contrary, art and science and technology are more closely dependent than ever before - the unrestrained artistic imagination has stimulated more possibilities for science and technology; On the contrary, technology also provides the possibility of diverse expression for art. Science and technology is not a tool to push the entity to coldness, but a weapon to realize the pursuit of human art.

Now, there is a problem in the industry - many brands have not found suitable suppliers. So, how to find reliable and stable brand suppliers is particularly important. Therefore, ihce Guangzhou International Hotel and Catering Industry Expo will land in Guangzhou Poly World Trade Expo from May 14 to 16, 2022.

In this exhibition, ihce will bring you rich products and strong supplier resources, including room supplies, hotel furniture, hotel lighting, smart hotel and so on. At the same time, ihce will also provide a professional communication platform for professionals and hotel brands. Please wait!